How To Repost on Instagram: Easy Ways for Your Business

If you run a business account, you’ve probably asked at least once, “How do I actually use all these tags and Stories my customers post?” Not to worry, because this article answers that by showing you how to repost on Instagram in a clean, smart, and safe way. You can actually share your customers’ content with credit, which can give you stronger engagement and faster trust than brands that only post studio shots. To help you move from idea to action, this guide will easily build a bridge for you. If you want to know everything, continue reading.

This section discusses the various ways brands and businesses can repost on Instagram without causing copyright infringement.

It’s crucial to have a clear picture of everything before diving into each method.

As a business, there are a few major ways to repost on Instagram, and they include:

1. First, you can easily repost a feed post into your own feed.

2. You can also share posts and Reels into your Instagram Stories.

3. Another way to repost is by sharing videos and photos in direct messages when you want a more private touch.

Note: In some regions and on some accounts, you may find a new repost feature on Instagram that allows you to repost directly. And the good thing is, these reposts actually show in a separate tab on your profile.

Basically, you have to first find a public Instagram post that fits your brand. Then, you can tap the share or repost button in the app. After that, you can choose whether to show that content as a Story, a feed post, or a message. Then, you can add your own caption, tags, and stickers. That way, your users know why you share it.

If you want to repost on the Instagram feed, start like this:

1. First, open the customer or partner post.

2. Next, check that the account is public and that the content makes sense for your brand.

3. After that, click the share icon under the post.

If you see a repost option, you can follow the prompts to add it to your own feed. But if you only see “Add to Story”, what you can do is to share it in your Story. This is what many brands use as their main repost space.

One thing you should know is that most of your top Instagram content already lives on your customers’ and partners’ profiles. So, this part is focused on showing you the best ways to repost from your customers and partners.

It’s actually easy to repost a post on Instagram from a public account. Here are the easy steps to take:
1. First, start inside the Instagram app.

2. Next, open the photo, video, or carousel that mentions your product or tag. While you’re at it, ensure the account is public.

3. After that, click the share icon under the post. If your account has the repost feature on Instagram, you’d see an option that allows you to repost to your own feed.

4. Finally, follow the prompts, write a short caption, and keep the tag of the original creator in place. That way, their credit still remains, and you avoid any copyright issue.

If you do not see a repost option in your feed, what do you do? It’s simple, you can share the content in your Instagram Story.

1. First, you can click the same share icon.

2. Then tap “Add to Story.” The truth is, it is still a strong way to share customer love.

3. Next, add a short line about what your customer says. If possible, you can place a “mention” sticker with their username.

4. Afterward, you can add a simple call to action like “Click to view the original post”.

The process of reposting stays almost the same here. So, here are the practical steps you can take:

1. First off, open the video post or product review clip.

2. The next thing is to tap the share icon.

3. After that, you can add it to your Story or use the repost button if your account has it. In your caption or Story text, explain what happens in the video in one short line —— this makes it easier for people who watch with sound off to understand the message fast.

One thing you should know is that stories move fast. So, your brand needs to get a smooth way to grab and share the posts. This section shows you how.

The simplest way to repost from a customer is when they share a post tagging your business in their Instagram Story. After this happens, Instagram will notify you via email or phone alerts about a mention in your DM. When you see this, here are the steps to take:

1. Open your Instagram app and click the messages icon.

2. Next, tap open the message that shows the Story preview. There, you’ll see a button that says “Add to your Story”.

3. Click the button, and the Story opens in your own Story editor.

4. You can then resize it, add text, and add a sticker with your own username while adjusting the layout to ensure your logo is shown clearly.

5. While you do this, ensure you tag the customer, so they get the credit. If everything looks good, you can click “Your Story” or “Share.”

Sometimes, a customer or partner could publish a nice Story about your brand or product and forget to tag you. What do you do in this scenario?

First off, note that you can’t control someone else’s Story. And you certainly can’t directly add it to your Story unless they tag you or send it to you. So, what’s the cleanest move to take? Simple. Just send the user a quick direct message, thanking them for the Story. After the pleasantries, you can politely ask if they can tag your Instagram account or send the photo or video file so you can share it. Most users will definitely say yes when you ask kindly.

But when the user who posted has a private account, you have to treat it with extra care. Even if you can see the Story, in some cases, their followers may not want a brand to share the post wider. So, in such scenarios, you have to ask before taking a screenshot or saving a video. If the account is public, it’s easier. All the user needs to do is give you clear permission. Then, you can save the image or video and upload it as a new Story, while tagging them as the original creator. By doing this, you’ll keep the line between your repost content and the user’s original content very respectful.

The most common reason is time. Actually, Stories only stay live for 24 hours. So, if you open your messages after the allotted time, it won’t appear, and you won’t be able to repost it. In such scenarios, you have to politely ask the customer to repost or just send the content to you, so you can repost from your end.

Another big reason why you can’t repost is privacy. If the account that posted the content is private, it will be difficult. Because you’re not a follower, you can’t see their stories. And Instagram doesn’t give you a direct repost button for these, because that would violate their privacy settings.

Sometimes a user can remove the tag after they post. In such cases, your “Add to your Story” button can disappear from your messages. Other times, it could be that your Instagram app is running on an older version. If that’s the case, just update your Instagram app and try again. In some cases, there may be a region limit or a short-term issue on Instagram’s side. If that’s the case, you have to wait for some time and try again.

Reposting doesn’t need to feel risky or confusing. With all you’ve learned here, you now know how to repost on Instagram from customer posts, Stories, and videos easily. If you can treat video credit, permission, and privacy with respect, then every tag will become an opportunity to show real proof, not just product talk. As time goes on, user-generated proof posts from your happy buyers can warm up cold followers and turn them into new and happy buyers, creating a quiet sales team for your brand. If you now want even more space to focus on content, tools like Accio, a B2B powered sourcing platform, can take the heavy lifting out of product research and supplier work. When you now find the products you want to sell, you can compare the various trusted suppliers on the platform and choose based on your brand fit and budget. After selecting, you can order test samples and make larger orders when you find what you want.