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How to Repost on Facebook: Key Steps to Take as A Business
How to Repost on Facebook: Key Steps to Take as A Business
6min read·Sarah Cornley·Feb 26, 2026
Are you trying to grow your brand but still not sure how to repost on Facebook? The biggest issue is the word “repost.” Apparently, on Facebook, “repost” usually means “Share.” If you miss this difference, it’s easy to just screenshot a customer photo, paste it as a new post, and accidentally remove credit to the original creator. And that’s where you start having issues and getting frustrated as a business. Plus, it can make your Facebook page look sloppy.
The good news is, there’s actually the right way to respond without facing any of these bottlenecks. All you need to do is keep reading to learn everything you need to know about this subject.
Table of Contents
- What reposting on Facebook means for businesses
- How to repost on Facebook: share a post to your Page or feed
- The bottom line
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How to Repost on Facebook: Key Steps to Take as A Business
What reposting on Facebook means for businesses
Before you click share, it’s best to choose a suitable method that keeps trust and credit.
When you, as a business page, see “repost on Facebook, it usually means “sharing a post on Facebook.” Apparently, it decides who gets credit, what link your users should click, and how clean your brand looks.
As a seller, note that reposting isn’t just for fun. It’s also a marketing move. That means you can repost a customer wearing your wig, a creator reviewing it, or even a partner store promoting your launch. What you want is a method that keeps the original creator visible, while keeping your Facebook Page looking professional.
Share vs repost vs copy-paste (what changes and why it matters)
On Facebook, these three actions aren’t the same.
Share (best for trust and credit)
When you hit the share button on a public post, Facebook will automatically keep the original post attached. Sharing actually shows the original creator while keeping the link, the caption, and context.
You can also add your own short caption with it, like “New curly wig drop” or “Real customer photo.”
The truth is, sharing a post best protects the original creator. That way, people can see who made the content first.
Repost (most people mean “share”)
Facebook doesn’t always use the word “repost.” Rather, many users say ‘repost,’ but they still mean ‘Share.’ It simply means sharing something on your Story.
So if someone asks, “How do you repost on Facebook?” the answer is: use the Share button.
Copy-paste (fast, but risky for brands)
Copy-paste usually means taking the text, taking a screenshot of the photo, or saving the video, then posting it again as if it were yours. By doing this, you remove the clear line back to the original post.
Note that this can also upset creators and customers, especially in content, where photos and reviews feel personal. So, if you must use this method, ensure you get clear permission first. Then give clear credit in the caption. Even then, Share is still the cleaner option when it is available.
When to use each method for marketing
This section focuses on the different methods you can employ for your marketing.
Use “Share” when you want clean credit and easy clicks
This is ideal for customer praise, partner posts, press mentions, and creator reviews that are already public and shareable.
Use a repost to Story when you want fast attention
In truth, “Stories” help you stay visible without flooding users’ feeds. So, it’s actually perfect for quick promos, new arrivals, restocks, and customer results after using your products.
Use copy-paste only when “Share” isn’t possible, and you have permission
Sometimes a customer may post content that you can’t share. Or there are cases when you can’t share a “Story” because you weren’t tagged. In such cases, you have to ask for permission before posting and add the credit.
While you post, keep things as simple and honest as you can, because people actually notice when a brand takes content without asking.
How to repost on Facebook: share a post to your Page or feed
In fact, this is the safest and fastest way to repost content on Facebook.
This method often works best when the original post is already public, and the creator allows anyone to share it. Apparently, the creator of the post allows the original post to be linked, which helps build trust.
How to repost a post on Facebook on iPhone and Android
Below are the steps to take if you plan to repost from a smartphone.
1. Find the post you want to share
The post in question can be a customer shoutout, a creator review, or a partner announcement.
2. Tap the Share button.
It usually looks like an arrow, or it says “Share.”
3. Choose where you want to repost on Facebook.
After finding the “Share” button, choose your feed, your Story, a group, or Messenger (direct message) that you intend to repost.
4. Add a business caption.
While you’re at it, endeavour to keep things short and simple. Explain why you shared it.
Example: “This is our Deep Curl Wig in 18 inches. Real customer photo. Tap to shop.”
5. Post.
If Facebook shows an audience setting, choose the option that matches your goal. In truth, most businesses use Public for marketing posts.
If you’re managing a Facebook Page, ensure you are posting as the right business page. In some accounts, you’ll see a switch that allows you choose your page before you share.
How to repost on Facebook from desktop
Reposting from desktop is often easier for many business teams. So, this section focuses on the steps to take.
1. First, open Facebook in a browser and find the post.
2. Next, click “Share.”
3. Pick the destination. You can search for options like sharing to your feed, sharing to a group, or sharing to a Page you manage.
4. After that, you can write a short caption in your brand voice, in like one or two sentences.
5. Post. If you have more than one Facebook page, you can double-check that you are posting from the right Page. By doing this, you’ll avoid that awkward moment where a repost goes out from the wrong brand.
Reposting videos, Reels, and links (what to expect)
The fact is, all content can’t be shared the same way. Here are three different ways to share content on Facebook.
Videos and Reels
If you see the “Share” button, you can usually repost it to your feed or Story. But if you don’t see Share, the creator may have limited sharing, or the post may not be available for public sharing.
Links
When you share a link post, you’ll notice Facebook showing you a preview card. That’s good for clicks, because people can see what they are opening.
If the preview doesn’t show, it might be the link type, the post format, or a temporary Facebook issue.
One smart rule for wig sellers
If the content isn’t yours, just avoid downloading and re-uploading. Sharing keeps credit clear. Re-uploading can damage trust fast.
The bottom line
If you are learning how to repost on Facebook for your business page, by now you already know that it usually means sharing. The best way to go about it is to use the Share button for your public posts. That way, Facebook keeps the original post attached and the original creator visible. Then, add a short caption in your brand voice and post to your feed for steady reach, or to Story for fast attention. While you do this, remember to avoid screenshots and re-uploads unless you have permission, and to give credit to the original content owner.
If the repost works well, your page could even go viral as you make the content your own. And when things like this happen to you as a business, it means more sales for your products, which in turn requires a larger inventory to handle orders. That’s where Accio, a B2B sourcing platform for small businesses, comes in. With this platform, you can source trusted suppliers and compare the prices of their quality goods, MOQs, delivery dates, and more, making your choice easier. If you get a reliable supplier for your brand, you can work with them. But first order test samples.