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How to Create a TikTok Business Account
How to Create a TikTok Business Account
6min read·Jim Volgano·Feb 25, 2026
A lot of people don’t realize how SEO-heavy TikTok really is. It isn’t just for popular, trendy tunes or funny memes. With over a billion active users worldwide, it’s become one of the most powerful platforms for businesses to connect with their audience. It’s also quickly becoming a search platform just like Google.
But to use it fully (for your business), you need to have a business account, which offers a unique opportunity to engage customers in creative ways and drive sales. Stay tuned to learn how to set up a TikTok business account. You’ll also get to know whether you should stick with a personal TikTok account or switch to a business one.
Table of Contents
- Step-by-Step: How to create a TikTok business account
- What’s the difference between a personal and a business TikTok account?
- TikTok advertising opportunities for business accounts
- Conclusion
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How to Create a TikTok Business Account
Step-by-Step: How to create a TikTok business account
Creating a business account on TikTok just takes a few minutes, and we explain how below:
1. Download and create an account
If you don’t already have TikTok installed, go ahead and download the app from the App Store. Open the app and sign up using your email, phone number, or an existing social media account. Make sure your username is consistent with your brand name so people can find you easily.
2. Switch to a business account
Tap the profile icon at the bottom right corner. Click the three dots at the top right to access settings, select Manage Account, and then Switch to Business Account. This is very handy for businesses because you’ll only have access to royalty-free music, so you don’t have to worry about getting in trouble.
3. Optimize your profile
Add a professional photo. Many brands use their logo since that’s what people recognize most, but if people recognize your face more (of course, on behalf of your company), you can use that. Write a catchy TikTok bio that tells a little bit about your brand, and include a link to your website or other social media. You have to be a business account to unlock this feature.
4. Explore TikTok Business tools
Go ahead and explore what’s inside TikTok Business. Check out analytics and insights. They’re super helpful for seeing what’s trending and what’s not, so you know what videos to produce.
That’s it! Your TikTok Business Account is set up. From here, you can also explore advertising opportunities like targeted campaigns, influencer campaigns, branded hashtag challenges, and top-view ads. TikTok’s analytics make it a great tool if you want to put a budget behind your marketing.
What’s the difference between a personal and a business TikTok account?
Are you thinking about switching to a business account, but you’re not sure if it’s the right move? Or maybe you’re currently using a creator account and wondering if you should stick with it. On TikTok, this choice really matters because TikTok gives you two options, and depending on which one you choose, you’ll get access to very different features. Some can help your business grow, and some can actually hold it back.
Let’s break down the pros and cons of Business Accounts vs. Personal (Creator) Accounts so you can decide which one is best for you.
Pros of a business account
If you’re a product-based business or you’re using TikTok Shop, a business account can be a great fit. It gives you more selling tools, like product links, and better access to analytics so you can clearly see how your content is performing.
You also get access to TikTok’s commercial music library, which means you don’t have to worry about copyright issues at all. And if you want to run paid ads, a business account is required. It’s the only way to boost your content and target wider audiences through TikTok’s ad tools.
Cons of a business account
Here’s where people often get stuck. With a business account, you have no access to trending sounds. If a viral sound is going crazy on TikTok, you simply can’t use it unless it’s available in the commercial music library.
For business owners who rely heavily on organic reach, especially service-based businesses, this can be a complete deal breaker. On top of that, monetization is more restrictive. You don’t get access to things like the Creator Fund.
Pros of a personal (creator) account
The biggest advantage of a creator account is simple: you can use all trending sounds. This is huge if you want to increase visibility, grow faster, and boost engagement.
Creator accounts also offer more monetization options, such as the Creator Fund, gifts on live streams, and more. Content creation tends to feel more natural too. You’re not limited to the commercial music library, which can sometimes make content feel stiff. Instead, you can create and flow in your zone of content creation genius.
Cons of a personal account
If you sell physical products, a creator account might cause you to miss out on certain TikTok Shop features that business accounts get. You also won’t have access to ad tools, which means you can’t easily promote or boost your posts.
Which one should you choose?
It really depends on how you’re using TikTok.
- If you’re selling physical products, want to run ads, and don’t care about trending sounds, go with a business account.
- If you want to build a personal brand, engage more, grow organically, and use trending audio, go with a creator account.
TikTok advertising opportunities for business accounts
Now let’s talk about advertising. The TikTok ad platform gives you the ability to target campaigns toward exactly who you want to target, which is a huge advantage for businesses. TikTok offers a ton of options when it comes to ads, including influencer campaigns, branded hashtag challenges, and TopView ads, so you’re not limited to just one format. You can really choose what works best for your brand and your goals.
One of the biggest highlights is the analytics that come with TikTok ads. They make it easy to see how your campaigns are performing, what’s working, and where you can improve. If advertising is something you want to put a budget behind, TikTok’s ad services are a great, great tool and a powerful part of the TikTok Business Suite.
Conclusion
All you need to open a TikTok business account is to go to your profile and switch to a business account. Even if you don’t have a personal account yet, TikTok gives you the option to choose a business account when the prompt appears during setup.
Business accounts are recommended because they offer access to detailed insights and tools. However, if you’re a service-based business owner or your main goal is organic growth, a creator account may give you more flexibility. And remember, you can always switch back later if your needs change.
That said, learning how to create a TikTok business account is just the beginning. You also need to understand how to grow, market, and sell effectively on TikTok. If you’re wondering where to get those insights without the stress, Accio AI is a great option. This B2B tool helps entrepreneurs, creators, and businesses find product ideas, evaluate suppliers, and position themselves better in the market. Accio can also give you tips on how to create content that will grab attention. In other words, you can use Accio to get insights on anything you need to grow your business.
Accio is also incredibly easy to use. Just enter your question or upload an image, and you’ll get instant, actionable insights to help you move forward.