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How to Create a Pinterest Business Account: Everything You Need to Know
How to Create a Pinterest Business Account: Everything You Need to Know
7min read·Emory Oakley·Feb 25, 2026
If you’re here, Pinterest is probably already on your radar for your new or growing business. If your brand relies on visuals, inspiration, or product discovery to drive sales, Pinterest is a great place to share and promote your business.
In 2025, Pinterest had over 550 million active users, with nearly 90 million users in the US alone. But what makes Pinterest unique is the reason users are on the platform. Typically, they’re actively searching for ideas, products, and solutions. They’re planning purchases, researching ideas, and looking for brands to help them take action.This means that Pinterest isn’t just a social media platform, it’s a powerful visual search engine.
Before we jump into the step by step guide on how to create a business account on Pinterest, we’ll quickly outline what Pinterest is, why businesses should be on Pinterest and which businesses are most likely to see success on the platform.
Table of Contents
- What Is Pinterest?
- Why businesses should be on Pinterest
- What kinds of businesses perform best on Pinterest?
- How to make a Pinterest business account (Step-by-step)
- Setting up your Pinterest for long-term growth
- Final thoughts
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How to Create a Pinterest Business Account: Everything You Need to Know
What Is Pinterest?
Pinterest is a visual search and discovery platform where users find ideas and save them for later. But, as we mentioned, Pinterest operates quite differently from platforms like Instagram or Facebook. People don’t typically open Pinterest to scroll mindlessly. They open it to:
- Plan a kitchen renovation
- Find gift ideas
- Research products
- Discover fashion inspiration
- Learn how to solve a specific problem
Pinterest functions more like Google than a traditional social network. Users type specific search queries into the search bar, and Pinterest delivers highly visual, searchable results.
That’s why businesses that treat Pinterest like a search engine tend to win.
Why businesses should be on Pinterest
If your goal is long-term visibility, website traffic, or product discovery, Pinterest deserves serious attention, here’s why:
1. High-intent users = higher conversion potential
Pinterest users are planners and they’re often researching before making a purchase decision. When someone searches for “Best ergonomic office chair for small spaces” they are actively looking for a chair to purchase.
2. Long shelf life of content
On many social media platforms, content disappears within hours. Pinterest is different. A well-optimized Pin can:
- Show up in search results for months
- Continue generating traffic long after posting
- Gain momentum over time
Pinterest content behaves more like SEO-driven content marketing than traditional social posts.
What does this mean for businesses? Every Pin is a long-term asset that you can invest in.
3. Built-in business tools
When you create a Pinterest Business Account, you gain access to special business tools specifically designed for brands, including:
- Pinterest Analytics to track performance
- Website claim features to attribute traffic
- Rich Pins for enhanced product details
- Pinterest Ads platform
- Shopping and product tagging tools
These tools allow you to move beyond inspiration and into measurable growth.
4. Strong product discovery engine
Pinterest is designed to surface products naturally inside inspirational content. Users discover products while browsing ideas, saving boards, exploring related Pins, etc. So, purchasing or connecting to products to potentially purchase feels organic, not interruptive.
For product-based brands, this creates a natural path from inspiration to purchase.
What kinds of businesses perform best on Pinterest?
We know that not every social media platform is best for every business and your marketing budget only goes so far. So, businesses need to prioritize posting content where it makes the most sense.
While many industries can find success, Pinterest particularly favors visually driven and solution-oriented businesses.
E-Commerce brands
Retailers often perform exceptionally well because Pinterest users are actively researching products. This includes:
- Fashion brands showcasing outfits
- Jewelry brands highlighting gift ideas
- Home decor companies sharing room transformations
- Beauty brands demonstrating product routines
If your products photograph well and fit into lifestyle moments, Pinterest is a strong match. Product Pins make Pinterest easily shoppable.
Home, DIY & Renovation
Pinterest is a hub for planning home projects. Interior designers, furniture brands, contractors, and home improvement businesses often see strong traction because users search for:
- “Modern living room ideas”
- “Small bathroom renovation inspiration”
- “Farmhouse kitchen decor”
If your business helps people improve their space, Pinterest is ideal.
Food & Beverage
Recipes are one of Pinterest’s strongest categories. Food bloggers, packaged food brands, and specialty beverage companies can create highly shareable, save-worthy content.
Digital products & Service-based businesses
Pinterest isn’t only for physical products. Coaches, agencies, consultants, and course creators can succeed by creating:
- Educational Pins
- How-to graphics
- Step-by-step guides
- Infographics
If your service solves a clear problem, Pinterest can drive consistent website traffic.
How to make a Pinterest business account (Step-by-step)
Now that you’re convinced your business should be on Pinterest, let’s walk through exactly how to set up a new Pinterest Business Account.
Step 1: Visit Pinterest for business
Go to: https://www.pinterest.com/business/create/. You’ll see the option to create a free Pinterest business account.
The first step is to enter your business email address and create a password. Once you do so, Pinterest will walk you through the sign up process and ask you questions about your business.
Step 2: Enter your business details
You’ll need to provide:
- Business name
- Website (if available)
- Country
Take a moment to carefully enter your business name, though you can optimize it with keywords later.
Step 3: Describe your business goals
Pinterest will ask about:
- Your industry
- Your business objectives
- Whether you plan to run ads
Your business goals can include: increase online sales, generate more leads, drive traffic to your site, create content on Pinterest to grow an audience, and grow brand awareness.
As mentioned above, the “focus of your brand” is your industry as you can see in the screenshot below.
Your answers help Pinterest customize recommendations and features.
Step 4: Claim your website
Claiming your website is essential. It allows you to access detailed analytics, attribute Pins to your domain, enable Rich Pins, and build credibility.
Go to Settings > Click “Link to Pinterest” > Beside website click “Claim”
You can claim your website by:
- Adding an HTML tag to your site header
- Uploading an HTML verification file
- Add TXT record to your domain host
- Using platform integrations (like Shopify or WordPress plugins)
It’s also wise to connect your Shopify store and link to your Instagram account if you have one. By connecting to Shopify you can automatically connect your catalog and by linking Instagram you can automatically publish Instagram posts as Pins.
Step 5: Optimize Your Business Profile
Once your account is created, it’s important to make it look professional and optimize it before publishing content. This includes:
- Uploading a professional logo: Your profile image should be recognizable at small sizes and consistent with your brand identity.
- Completing all account information
- Writing a keyword-rich bio
- Add keywords to your business name
Setting up your Pinterest for long-term growth
Creating the account is the technical step, but strategy is what drives results. So, don’t just start creating content on Pinterest right away, take the time to build your strategy and create a page that converts.
Create strategic boards
Boards should reflect how customers search. Instead of broad categories like products or inspiration, use specific, searchable titles such as:
- Small Apartment Storage Ideas
- Minimalist Gold Necklace Styles
- Healthy 30-Minute Dinner Recipes
Board descriptions should also include keywords naturally woven into sentences where possible.
Design pins for search & clicks
Pinterest favors:
- Vertical images (2:3 ratio)
- Clear, readable text overlays
- High-contrast visuals
- Branded consistency
Every Pin should clearly communicate value. For example, Instead of a vague image, include overlay text like: “5 Storage Hacks for Tiny Kitchens”
Enable rich pins
Rich Pins automatically pull information from your website. For product-based businesses, this means:
- Real-time pricing
- Product descriptions
- Availability updates
Final thoughts
Pinterest isn’t just about pretty pictures, it’s about discovery, intent, and long-term visibility. If your business relies on inspiration, visual appeal, or product-based marketing, creating a Pinterest Business Account is a low-cost, high-potential growth channel.
If you’re planning to launch or scale products to promote on Pinterest, make sure your sourcing decisions are backed by data.
Start researching smarter with Accio.com and build a Pinterest strategy supported by strong supplier insights and market demand. Instead of guessing which products will perform, you can research trending categories, evaluate supplier options, compare pricing structures, and analyze market potential before investing capital.
Your customers are already searching. Now it’s your turn to show up.
H4: Pinterest FAQs
Is Pinterest free for businesses?
Yes. It’s free. Creating and maintaining a Pinterest Business Account is free. You only pay if you choose to run ads.
Can I convert my personal Pinterest account into a business account?
Yes. Pinterest allows you to convert an existing personal account without losing your saved content. Here’s how:
When logged into your existing Pinterest account click the drop-down arrow beside your profile. You should see a button “convert to business” which will bring you to a page that describes the benefits of a business account. After you click ‘upgrade’ you will go through the same steps as above to set up your new account.
How long does it take to see results?
Pinterest is a long-term strategy. Many businesses see steady traffic growth after 2–3 months of consistent posting and optimization.