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How to Add Location on TikTok: Step-by-Step Guide
How to Add Location on TikTok: Step-by-Step Guide
6min read·Samira·Feb 25, 2026
Have you ever posted a video and wondered why it isn’t reaching people nearby? Are you trying to advertise a local business, or have you discovered an interesting new place and want to tell your followers about it?
Adding a location can be the missing element. As a creator, influencer, or company, to get your content to appear in the local feed and reach the right audience, you need to learn how to add a location to TikTok.
This guide will take you through the step-by-step process for making the most of location features in the TikTok app.
Table of Contents
- The importance of adding a location to TikTok
- How to add the location on TikTok (Step-by-step guide)
- How to enable location access in settings
- How businesses can use location strategically
- Why are your videos not appearing in the local feed?
- Tips to make the most of TikTok location
- Conclusion
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How to Add Location on TikTok: Step-by-Step Guide
The importance of adding a location to TikTok
TikTok is an excellent selling platform. It ranks highest in average time spent on the app compared to other popular social media platforms, with an average engagement rate of 2.50%, which is unusually high.
When you add locations to your TikTok videos, you’re more likely to appear in the local feed. This is particularly essential when you:
- Run a company
- Provide products or services.
- Want nearby people to find your content.
- Advertise a physical business address.
For example, when you own a bakery in the United States and label your location accordingly, your TikTok video may appear to people browsing within that region. This creates visibility and trust within your community over time.
How to add the location on TikTok (Step-by-step guide)
1. Open the TikTok app
The first step is to open the TikTok app on your phone. Ensure that your account is logged in and updated to the most recent version to enjoy the best features.
2. Create or upload your video
Press the + button to capture or post one of your TikTok videos.
- Record your video.
- Add captions, sounds, filters, or effects.
- Click “Next”
You are now on the posting screen.
3. Add location before posting
On the posting screen:
- Find the “Add location” option (this option appears depending on your region)
- Tap it
- Find your city, region, or precise location
- Choose the right location from the list
This will assist in ranking your content within the local feed in that region.
When you are a company, ensure that you choose a name that exactly matches your business address.
4. Post your video
When finished selecting your precise location, add your caption and hashtags, and then tap Post.
Your TikTok videos are now attached to that location and can be shown in the local feed to people nearby.
How to enable location access in settings
In case you do not see the location option, it can be turned off in your Settings
Here’s what to do:
On your phone:
1. Go to your phone’s Settings.
2. Scroll to the TikTok app.
3. Tap “Location.”
4. Select “Allow While Using App.”
This enables the app to know your precise location that enhances your visibility within the local feed.
Inside TikTok:
1. Go to your profile.
2. Tap the three-line menu.
3. Select Settings and Privacy.
4. Check Privacy and location settings.
How to enable location access in Settings.
On Your Phone:
- Go to your phone’s Settings.
- Scroll to the TikTok app.
- Tap “Location.”
- Select “Allow While Using App.”
This enables the application to know your exact location that enhances your visibility within the Local Feed.
Inside TikTok:
- Go to your profile.
- Tap the three-line menu.
- Select Settings and Privacy.
- Check Privacy and location settings.
How businesses can use location strategically
When you are running a company, adding a location is not a technical step, but it is a growth strategy.
Here’s how to use it smartly:
1. Tag your business address
Always post using your official business address:
- Promotions
- Behind-the-scenes videos
- Customer testimonials
- Event announcements
This makes you more visible in the local feed and makes you easily discoverable by nearby people.
2. Develop geographic content.
Rather than generic posts, develop content that is related to your city.
For example:
- “A Day in our Alabama office”
- What customers love about our California branch.
- Serving fresh meals in Florida.
This will make your TikTok videos more relevant and relatable.
3. Update your contact details
When you have a business profile, be sure that the following information is updated on your account bio:
- Phone Number
- Website
- Other platforms, such as YouTube.
In that case, when your TikTok video is shown in the local feed, you can be contacted by an interested viewer in real-time.
Why are your videos not appearing in the local feed?
In case your videos are not appearing in the Local Feed, the following are some of the possible reasons:
1. Location not added: Should you not have chosen a precise location, your video is not going to be ranked locally.
2. Location permissions disabled: Go into your phone’s Settings and make sure the app is allowed to access location.
3. Content not relevant to the area: Unless your content is relevant to the people around you, it might not do very well in the local feed.
As an example, a video on international trends may not be a good performer in your local region as compared to a video on Day-in-the-life at your physical store.
4. Technical glitch: At times, it could be a mere platform problem. In that case, open the app and contact TikTok Support using the help centre.
Is it possible to edit the location after posting?
Presently, you cannot always edit locations once you have published a TikTok video. If you made a mistake:
- You might have to delete and re-post.
- Always verify your precise location and then post.
- Always preview carefully.
This saves you time and maintains your presence in the local feed.
Tips to make the most of TikTok location
The following are some of the fast tips that will help you use location tagging better:
- Always post during the day
- Include local keywords in your caption
- Tag your business address
- Produce community-based content
- Engage with nearby people
- Always optimise your account profile details
Conclusion
Adding a location on TikTok is one of the most effective ways to increase your presence in the local feed and get nearby people to learn about your content. You can make your TikTok videos more likely to reach the right audience by tagging your precise location, whether you are running a company or advertising a business address.
Open the TikTok app, add your location to your next post and begin converting local views into real interactions.
If you’re looking to grow your business beyond local discovery, pairing smart TikTok visibility with better product sourcing decisions makes an even bigger impact. Accio helps you identify trusted buyers and products so you can confidently scale what’s already working. Start optimizing both your visibility and your supply strategy, because growth works best when both sides are aligned.