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How to Add Location on an Instagram Story
How to Add Location on an Instagram Story
6min read·Jim Volgano·Feb 26, 2026
Instagram Stories offer high visibility at the top of your feed to drive engagement and even boost sales. But for them to be effective, they need to show a location. This not only encourages people to visit your profile but also makes it easy for your audience to know where you are.
A well-chosen location acts as a 24/7 advertisement, boosts credibility, and directly impacts customer reach. Stats back this up! Did you know that 85% of your customers are likely to visit your business or purchase from you within a week of discovering your business online?
However, the process of adding a location on Instagram Stories is a bit different from other Instagram features. But no worries; this guide covers how to add a location on Instagram Story in detail and makes it simple. Stay tuned to learn more.
Table of Contents
- Steps on how to add a location on Instagram Story
- How to add a custom location to an Instagram Story
- How to add a custom Location to Instagram Story using Facebook
- How to change the location on old Instagram posts
- Common location mistakes (and how to avoid them)
- Conclusion
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How to Add Location on an Instagram Story
Steps on how to add a location on Instagram Story
Let’s see how to add a location to your Instagram Story. First, open Instagram and tap on the plus icon. From there, select Story.
Next, tap on Create. You can upload a photo or video for your story, or create one directly inside the app. Once your story is ready, tap on the sticker icon at the top.
Here, you need to select Location. A search box will appear. Use it to find the specific location you want to add to your story. For example, you can search for Brooklyn, New York. Once you find the right location, tap on Add Location, then tap Add.
You’ll now see that the location has been successfully added to your story. You can pinch to zoom in or zoom out on the location sticker, and you can also move it around to change its position on the screen.
How to add a custom location to an Instagram Story
Do you want to create a custom location for your Instagram story? We’ll show you how to do that step by step. All you need to do is open Instagram and follow along.
First, go to your Instagram and tap on the plus icon, then select Story. Go ahead and upload a photo for your story. Any photo you want to use as an example works just fine.
Once your photo is uploaded, tap on the sticker icon at the top. Now, this part is important: don’t select the default location sticker. That feature does not support creating a custom location.
Choose ‘Text’ option to write your location
Instead of choosing Location, you need to select the Text option. Tap on Text, and before you start writing, switch to your emoji keyboard. From there, search for “location” and add the location pin icon.
Now, after adding the location icon, type your custom location text right next to it. Once your custom location is written, tap on the color option and go ahead and choose the color you want for your location text. When you’re satisfied, tap Done.
Next, you can resize and reposition the custom location anywhere on your story. Finally, tap “Your Story” to post.
How to add a custom Location to Instagram Story using Facebook
Instagram doesn’t let you create new locations directly inside the app. But there’s a little trick if you want to add a custom or made-up location to your Instagram story without using the text option above, and here’s exactly how to do it.
Connect Facebook to Instagram
First, you need to make sure your Instagram is linked to your Facebook account. Once that’s done, open the Facebook app on your phone and tap on “What’s on your mind?” to start creating a new post.
Next, tap on Check In. In the search bar, type your custom location name, like “yogurt manufacturer” or anything you want. Scroll down, choose a nearby location if prompted, select a category, and then tap Create. After that, tap Post. Your custom location is now saved in Facebook’s database.
Add location
Now, go back to your Instagram app. Take a photo or upload one for your story. Tap on the sticker icon at the top, then tap on the Location sticker. Search for the custom location name you just created.
Finally, tap on it, and it will appear on your story just like any other location. That’s it—you’ve successfully added your very own custom location to your Instagram story. Use it to stand out, get creative, or just for fun.
How to change the location on old Instagram posts
You can’t edit Stories once they go live, but you can add a location to your old posts long after you posted them, which is super helpful if you forgot to add one or noticed an error later. Say you’ve moved or changed your locality or are expanding into new areas, Instagram will allow you to edit the location on posts even after they’ve been published.
To do this, go to your profile and open the post you want to update. Tap the three dots in the top-right corner, select Edit, then add or change the location. Once you’re done, save the changes, and you’re good to go.
Location tips for businesses and brands
If you have a physical store or office, always add your location when posting. It makes it much easier for people to find you and helps your posts show up in local searches. You can also encourage customers to tag your location when they share your IG Stories. This brings in organic exposure and builds trust through real customer posts.
Try to keep your business name and location consistent. Using similar or slightly different names can confuse users (we explain this factor in the section below). And if your business moves, opens a new branch, or you notice incorrect details, make sure to update your location info right away.
Common Instagram location mistakes (and how to avoid them)
One common mistake when adding a location to your Instagram Story is not filling out all the location details, like the address, category, or name. Missing info can cause your location to show up incorrectly, or not at all.
Another issue is creating multiple locations with different spellings, which splits your visibility and confuses customers. They, and other businesses, expect consistency. Clients and potential customers need to be sure of who they’re dealing with and how they can find them. So if your last Story had a particular location, ensure that the next one has the same location unless you have different stores.
Also, always check that your location is active before asking people to tag it. Make sure you’re using your official location in your posts and lead by example, as this always helps create a habit and strengthens your brand presence.
Conclusion
All you need to add a location to Stories is to ensure that you’re logged into your Instagram, then tap the plus icon to start a Story, and upload or create your content. Tap the sticker icon, select “Location,” search for and choose your spot, then tap “Add” to place it on your Story. Adding a custom location is a bit different as you have to go through Facebook or add simple text that shows your location along with a location pin in your stickers.
Now that you know how to add a location on Instagram Stories, you might be wondering how else you can use Stories and other Instagram features to grow your brand or sell smarter.
For example, you need to learn how to find the right products, understand your market, and position yourself properly. And this is exactly what Accio.com, an AI tool built for B2Bs, is made to do. It offers powerful insights on product sourcing, supplier evaluation, and market positioning. You can instantly discover products to sell on Instagram and evaluate reliable suppliers. Just visit Accio, enter your query, and let the B2B AI handle the rest.