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Coily Hair vs Curly Hair in Wigs: Choose Right, Sell More
Coily Hair vs Curly Hair in Wigs: Choose Right, Sell More
8min read·Vanessa Clinton·Dec 5, 2025
Your wig pages are getting good traffic, but you noticed that your coily and curly hair pages aren’t making enough sales. And the few sales it makes are causing returns, which is eating deep into your margins. Your photos look crisp, and you can’t seem to pin the problem.
The truth is that shoppers can’t tell the difference between coily hair vs curly hair on your hair page. Sadly, you can’t blame them because your texture descriptions are unclear. Keep reading this blog if you want to take the right steps to get your pages to convert with less effort.
Table of Contents
- Coily hair vs curly hair in wigs: helping buyers’ visuals
- Build a hair type chart that shoppers understand
- Put your coily hair vs curly hair plan to work
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Coily Hair vs Curly Hair in Wigs: Choose Right, Sell More
Coily hair vs curly hair in wigs: helping buyers’ visuals
It’s easier for shoppers to buy your coily hair or curly hair when they can read the texture at a glance. So, before you upload photos of these hair types, you have to study the overall shape. This will help you identify the best photo angles to reveal each texture’s details. Your tags and product descriptions aren’t left out, as they will tell one story and help shoppers see what they are getting.
S-shaped curls vs Z-shaped coils
Before you can convince your buyers to opt for textured hair, you must first clearly communicate the differences. And it all starts with understanding the hair outline and patterns. Curly hair drops into ringlets that you can easily trace with your finger. Also, curly hair shows less shrinkage, and it looks longer when worn in the same inches as coily hair.
Coily hair has tighter, smaller spirals or angles when compared to curly hair. It sits closer to the cap, lifts outward, and looks full due to its high shrinkage. You can show these hairs on real models to help your buyers see the difference before they dig for more information from your product description.
Measurement cues for tagging
Before you use tags on your hair page, you need to have visual ranges you can use for your listings. For instance, curly hair usually has ringlets that can wrap around a pencil or a marker cap. Coily hair has tiny spirals that wrap a crochet needle or a matchstick. Next, check the spring of both textures. When you stretch a curly hair and let go, it should snap back to a medium length. When you do the same thing for coily hair, it will snap back more quickly.
Another thing to look out for is the shrinkage. This refers to the gap between stretched length and how the hair sits when it’s dry. For example, if you measure a strand to be 12 inches when you pull it, and it looks like 9 inches on the head, that’s a 25 percent shrinkage. Typically, curly hair shrinks about 20 to 40 percent, while coily hair often shrinks about 50 to 80 percent. Check both textures for surface and fullness. Around the ringlet of a curly frizz, it forms a soft halo. Coily frizz often looks denser with a matte, cloud-like texture, which causes the overall fullness you see.
You can use these cues in your product names and filter. For example, you can use “Coily, matchstick coils, high spring, high density” or “Curly, pencil-width ringlets, medium spring, medium density.” A quick tip here is to keep your wording simple and consistent across all listings so your customers will always know what to expect.
Photo and video rules for listings
Most buyers are skeptical about buying hair online because it leaves them with a bad taste of
“What I ordered vs what I got.” To avoid this on your social media pages and website, use photos or videos with even lighting and true colors. Give buyers more details with macro shots that allow them to count coils or loops. To show the pattern memory and shrinkage of textured hair, include one set of dry, wet, and stretched views for the same unit. Also, you can add a short 360 clip to help buyers see the hair movement, how the ends behave, and how the volume sits around the face.
Build a hair type chart that shoppers understand
In this section, you’ll know how to create charts that make your pages clear, straightforward to navigate, and easy for customers to purchase from.
Map 3A to 4C with two photo cues per type
As a seller, this chart is like a cheat sheet for you and your buyers. It goes beyond writing a long block of text that will bore buyers. It’s more about zooming into the details that matter in pictures, and showing shoppers how each curl type looks on a real wig. Your workflow will involve using two photos for every texture type from 3A to 4C. Each photo serves a different purpose. The first shot will show the full wig on a model. The second shot will be a close-up view of the curl pattern. Then, you can add a simple description under the photos.
For example, if you have 3A, use a model shot that shows the hair falling loosely with open loops that flow around the shoulders. In the close shot, buyers should see soft S-shaped curls that don’t wrap so tightly. Under the pictures, you can add a short description like “Loose curly hair with open S-shaped waves.” For a coily hair like 4A, the wig should look shorter when you wear it on your model. But the hair should still look soft and springy. Your close shot should show well-defined tiny corkscrews. Your description under the pictures can be “Small corkscrew coils with clear spiral shape.”
How to use the LOIS note for feel and width
A LOIS note is a tiny code that helps you to describe how each strand behaves without writing a full paragraph. You can only use this code in the texture section of your product page or as a short line under your hair type chart. Here’s what each letter stands for:
- L means the strands bend at angles. It doesn’t form a full curve. This strand usually shows up in coily hair or in tighter, kinky textures. It looks like little bends and kinks instead of smooth spirals.
- O is for strands that wrap into little coils or circles. It best describes many coily hair and some tighter curly hair units.
- I represent strands that are quite straight from root to tip. It barely bends, and it helps if you sell blends with some straight hair in textured units.
- S means that the strand bends in soft waves that look like the hair units will fall in this letter S. A lot of your loose curly hair or wavy hair patterns will fall in this category.
How do you use LOIS? Follow these steps:
1. Take a close look at a strand, and decide if it’s L, O, I, or S.
1. Take a close look at a strand, and decide if it’s L, O, I, or S.
2. Pinch a small section of the hair to know how it feels: coarse, fine, or medium.
3. Add a short description like this under your chart: Texture feel: LOIS O, medium width. Soft, coil feel on touch.
Fix the 3C vs 4A overlap
If you have 3C and 4A units, you already know that they often look very close. So, it can be tricky to decide which tag to use since they both sit between curly hair and coily hair. This is the reason why you need a clear tie. When you’re unsure if a unit is 3C or 4A, go back to the visual cues you set for your business. Then, take a closer look at the loop.
If you see a small, round spiral that you can trace from the root to the tip, move it to 4A. If the unit has the same curl and it looks a bit more open with a slightly bigger loop, move it to 3C. What if the hair unit sits right in the middle? For example, the ringlet size says 3C, but the shrinkage and volume feel like 4A.
Don’t force the hair unit into one category. Instead, use a shared label for it. When you want to tag the hair on your business page, use a ”curly coil” filter tag. In your description, you can use “Curl type: curly coil blend between 3C and 4A.” With this, your filters will stay honest, and shoppers will know exactly what they are buying, which reduces the return rate.
Put your coily hair vs curly hair plan to work
Now you have a simple way to show buyers on your textured hair pages the difference between coily hair vs curly hair. You can set clean tags with the hair shape, ringlet size, shrinkage, and honest photos. Then keep your listing aligned with your 3A to 4C chart and short LOIS note. When your wig pages match what ships to shoppers, you’ll build trust and have a decline in returns.
Do you struggle to source original coily and curly wigs from vendors you can trust? Let Accio help. It’s an AI-powered sourcing agent that compares textures, prices, delivery times, and policies from trusted factories in one view. So you pick better stock, protect your brand, and keep buyers coming back.