Related search
Running Shoes
Solar Panels
Jade
Suit
Get more Insight with Accio
A Simple Guide on How to Create a Business Account on LinkedIn
A Simple Guide on How to Create a Business Account on LinkedIn
7min read·Samira·Feb 25, 2026
When you are a startup owner, one of the first things that you should do is to create a strong presence on social media, and LinkedIn is one of your best bets.
LinkedIn is not just a job-search site. It is the place where companies, professionals, organizations, and decision-makers meet. An effectively established LinkedIn business page can help you build credibility, find prospects, impress potential customers, and set your brand professionally at the very beginning.
This guide is a step-by-step tutorial on how to create a LinkedIn company page, what you must have before you begin, and how to manage it correctly after you have it up and running.
Table of Contents
- Personal account vs business page
- Reasons your business should have a LinkedIn page
- Pre-requisites before making a LinkedIn business page
- Building a LinkedIn company page step-by-step
- How to manage your LinkedIn business page
- Best practices for long-term success
- Common mistakes to avoid
- Conclusion
Want to explore more about A Simple Guide on How to Create a Business Account on LinkedIn? Try the ask below
A Simple Guide on How to Create a Business Account on LinkedIn
Personal account vs business page
Before you start, it is important to know the differences between the personal and the business account. Your personal LinkedIn profile is your unique personal hub. It allows you to share your relevant experience, core skills, and career history on LinkedIn.
A LinkedIn business page or LinkedIn company page, or a LinkedIn page is a company representative page on LinkedIn. It emphasizes your services, products, team and the general brand.
To build a LinkedIn business page, you need to have:
- A LinkedIn account
- Full personal LinkedIn profile
You cannot establish a business page without having a personal LinkedIn account.
Reasons your business should have a LinkedIn page
There are a lot of new business owners who put off creating their LinkedIn business page. That’s a mistake.
Here’s why it matters:
- It builds credibility. Individuals will have confidence in companies with professional representation.
- It assists you in reaching your target audience.
- It enables you to advertise your services and products.
- It assists you in networking with other organizations and professionals.
- It attracts prospects and new clients.
- It assists in the recruitment of new staff and the attraction of top talent.
Whether you run a small business or plan to grow into a large business, LinkedIn is a powerful tool for long-term growth. There are a significant number of business owners who rely on LinkedIn as their go-to social media platform when it comes to business.
Pre-requisites before making a LinkedIn business page
Note: You will need to have the following ready before clicking the Create page button:
- A verified email address
- Your company name
- Your company website (if available)
- The simple details like the industry, size of the company, and address
- Your phone number
- A high-quality logo
In addition, you should include your current workplace in your personal LinkedIn account. This is done to ensure that LinkedIn confirms that you are attached to the organization.
Building a LinkedIn company page step-by-step
Step 1: Log in to LinkedIn
Log in to your LinkedIn account in a browser. Though mobile devices are also possible, the desktop view is easier since you can clearly see the options on the screen.
Step 2: Click on the Create A Company Page button
On the right-hand side of the top right corner of LinkedIn, there is an icon called “For Business”.
The ‘Create a company page’ button is located at the bottom of the page and should be selected.
The next thing that will be requested is to choose a Page type.
Step 3: Select the appropriate type of page
LinkedIn allows various pages:
- Company (small, medium, and large)
- Showcase page
- School (institution of education)
Choose the kind of page that best fits your company.
When you have several business units or product lines within your organization, you can create a Showcase page linking to your primary business page later.
Step 4: Fill in your company information
You will now input your company’s basic information. This includes:
- Company name
- Public URL
- Industry
- Company size
- Website or company website
- Phone number
- Address
This information allows visitors and LinkedIn members to understand your business clearly. Accuracy builds trust and credibility.
Step 5: Insert your visual branding and logo
Upload your company logo. This makes your LinkedIn page look official and professional. Your logo makes your brand and brand name stronger. You can also add a cover picture that reflects your company’s style. Ensure the images align with your webpage and other social media.
Step 6: Compose your “About section”
In this section, you can describe what your company is doing.
Make it simple and business-like. Include:
- A brief explanation of your services
- A summary of your products
- Who your target audience is
- What makes your company unique or different from others
This section assists the prospects and potential clients to get a very clear idea about your value in a very short period of time.
How to manage your LinkedIn business page
Add team members and employees
Ask employees and team members to update their personal LinkedIn profiles and link to your company. When people view their profiles, your business becomes more visible. Each team member increases your credibility and reach.
Assign an admin
You have options of assigning an admin to your LinkedIn company page.
Admins can:
- Publish posts
- Update company information
- Manage content
- Respond to messages
In the case when you have agencies or an agency partner, you may provide access to the agencies with the administrator privilege.
Start publishing posts
You must be able to post regularly in order to increase your audience.
The contents that you can share include:
- Industry insights
- Company updates
- Product announcements
- Client success stories
- Hiring updates
Frequent postings will keep you in the spotlight with your audience and make you appealing to the prospects. Consistency is key. Momentum can be sustained even by posting once or twice a week.
Business manager and Ad accounts
As your organization grows, you may need to manage multiple pages or ad accounts.
Business Manager makes it possible to manage:
- Multiple LinkedIn pages
- Ad account permissions
- Admin roles
- Advertising assets
This option is particularly useful for large organizations, when a business has several teams, or when working with an agency.
You will also have to create an Ad account if you are going to run ads. Ad accounts can be useful in marketing services and products to a specific target group.
Reviewing account settings
After creating your page, check your account settings.
Confirm that:
- Your page is publicly visible
- Your information is accurate
- Admin access is correct
- Contact details are complete
Small adjustments here can improve your visibility and professionalism.
Best practices for long-term success
To build a strong LinkedIn presence, follow these best practices:
- Complete all sections of your profile
- Keep information updated
- Use clear branding and a professional logo
- Define your target audience clearly
- Post consistently
- Encourage employees to engage with company content
Over time, these actions build credibility with LinkedIn members, visitors, and professionals in your industry.
Common mistakes to avoid
New business owners often make these mistakes:
- Creating a page but never posting
- Leaving sections incomplete
- Not adding a logo
- Ignoring messages from prospects
- Failing to define their audience
Avoid these errors to make the most of your LinkedIn business page.
Conclusion
Creating a LinkedIn business page is one of the most important early steps for any business owner. Your personal LinkedIn profile builds your individual reputation. Your LinkedIn company page builds your company’s reputation.
Together, they help you attract prospects, connect with professionals, grow your organization, promote your services and products, and establish a strong online presence. LinkedIn remains one of the most powerful tools available to modern businesses. Once your LinkedIn foundation is set, the next step is making smarter business decisions behind the scenes. That’s where Accio.com could help.
Accio is an AI-powered product comparison and sourcing tool that helps businesses identify trusted suppliers, validate product ideas, and source more efficiently. Instead of guessing which partners to work with, you get data-backed insights that support smarter growth decisions.
If you’re serious about building a professional brand and scaling with confidence, combine a strong LinkedIn strategy with smarter sourcing tools. Start by setting up your LinkedIn business page, then explore how Accio can help you grow faster and smarter.